Our speakers for this meeting will be Kim and Paul Pita from Pita Communications LLC/Vrroomedia LLC. They will talk to us about branding and their credentials are below.

Paul E. Pita

Principal & Executive Creative Director of Pita Communications LLC

CEO of Vrroomedia LLC
Paul Pita works with clients and his creative team to develop innovative strategies that form the foundation of Pita Communications' complex branding initiatives, unique advertising campaigns and cutting-edge interactive marketing solutions. Throughout his career, Paul's branding and creative design strategies have been implemented by companies such as The Coca-Cola Company, the National Hockey League, Spalding Sportswear, Aetna, UnitedHealth Group, Columbia University and others.
 Kim Pita

Managing Principal, Pita Communications LLC

COO, Vrroomedia LLC

Kim Pita is the primary marketing strategist for Pita Communications and its clients. She has nearly two decades of experience as a research strategist, professional writer, editor and public relations professional.

In this interactive discovery workshop, we will work together to uncover marketing perceptions that affect your business growth. Using drawing and word exercises, we will create a unique dialogue and then work together to craft positioning statements. We will discuss how you can best promote loyalty and build new audiences, particularly leveraging new media strategies. Following the workshop, there will be time for questions and answers.

Because we want to have the full experience and give our speakers enough time, please note we would like to start at noon in lieu of our usual 12:15 so please be mindful of that.

Date:  Friday, November  21, 2008

Location:  Hawthorne Inne (if unfamiliar with location, see website), Berlin, CT          

Meal choices:         Chicken Marsala

                            Pot Roast

                            Soup and Chef Salad         

                            Dessert:  Cheesecake Squares

Registration:          11:30am

Meal:                     12:00- noon-  promptly

Speaker:                 1:00pm

Business Meeting to follow if time allows.

Cost:  $30 members ***

           $35 non-members ***

***please note the increase for the lunches due to increased prices at our venue.

Please RSVP to Betty Sheehan no later than Tuesday, November 18, 2008 with your meal choice so that we can get an early head count for accommodations at the Hawthorne.  Let's have a great showing.

Remember our cancellation policy. We try to hold our prices to a minimum for lunch and must pay for all confirmed meals.  We must ask for payment if you do not attend and your meal has been confirmed. The officers of CIMA appreciate your cooperation in this matter.

If you have not sent in your 2008-09 membership form, another copy is attached.

PLEASE REMMEMER TO SUPPORT THE MID-YEAR ON THURSDAY, NOVEMBER 20, 2008.  SEE YOU THERE.